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Exam 12: Sales Promotions

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Question 51

Multiple Choice

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A price-off program:

A) is effective for individuals that have a high degree of brand loyalty to a competing brand.
B) has little impact on sales.
C) usually boosts sales,but it can hurt profits.
D) decreases price sensitivity over time.

E) None of the above
F) All of the above

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Question 52

True/False

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Brand-loyal consumers purchase only one particular brand and do not respond to consumer promotions unless it is for their particular brands.

A) True
B) False

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Question 53

True/False

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Customers who already have a preference for a brand redeem the majority of all coupons.

Each of the following is a reason to offer a bonus pack except:

An off-invoice allowance is money paid to a retailer who is willing to bypass wholesalers.

Unsuccessful products that do not sell and are taken off the market may be charged exit fees.

Price-sensitive consumers regularly respond to consumer promotions,such as coupons,price-off deals,and premiums.

The primary goal of contests and sweepstakes is to encourage brand switching behavior.

Offering Coke on sale one week,Pepsi the next week,and 7UP the following week can be planned out using a calendar promotion program.

A scanner-delivered coupon is sent out by the internet.

Cooperative merchandising agreements are popular with manufacturers because the retailer performs a marketing function in order to receive an allowance or incentive.

Name the various forms of sampling.

Rewards given to channel members such as brokers,retail salespeople,and others as prizes for winning a contest are known as:

A trade promotion is a physical product sent as part of a promotional deal.

A coupon for $10.00 off on a package of baseballs placed on a baseball glove is a:

Which program makes a direct payment to a retailer for stocking an item?

Contests and sweepstakes offered through which of the following have grown during the past decade?

Folks Southern Kitchen advertises an $8.99 lunch special in the local newspaper for a meal that normally costs $10.99 during March.What type of promotion is being used?

Andy will not purchase a computer unless the manufacturer offers a rebate.This is an example of which of the following problems associated with refund and rebate programs?

Premiums are normally much more successful than coupons in increasing sales and profits.