Question 1

Which of the following is true of the use testing of a new product?

Accepted Answer

A)   It should be continued until the firm is satisfied that the new product has solved the problems expressed in the original protocol.
B)   It means testing a prototype of the new product under artificial conditions using control groups and focus groups.
C)   It is usually stopped once a firm creates a prototype of the new product.
D)   Its risks and costs are usually high compared to the loss of the earnings flow from a successful product.E) None of the above
F) A) and B)

Question 2

In the context of product use testing, a degree of explanation called _______, includes just the information the customer will get when actually buying the product later.

Accepted Answer

A)   commercial
B)   identity disclosure
C)   tagline
D)   full explanationE) C) and D)
F) All of the above A

Question 3

Makers of a building-block set for children put kids in a focus group room and observe how the kids play with the set. This act is an example of _____ testing.

Accepted Answer

A)   use
B)   opportunity
C)   concept
D)   marketE) B) and D)
F) B) and C)

Question 4

In a monadic test, the respondent tests a single product for a period of time.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is a disadvantage of mail methods over personal contacts?

Accepted Answer

A)   They are less flexible.
B)   They are costlier.
C)   They take a longer period of time.
D)   They are limited in terms of depth of questioning.E) B) and D)
F) None of the above

Question 6

Beta tests are designed to tell firms about meeting customer needs and solving problems.

Accepted Answer

A) True 
 B)False

Question 7

Batch product should be used alone only if:

Accepted Answer

A)   information about a pilot plant is not available.
B)   the production process is prohibitively expensive.
C)   testers prefer comparative figures.
D)   testers prefer absolute figures.E) All of the above
F) C) and D)

Question 8

Identify the use test that provides knowledge from initial reactions of users to color, speed, durability, mechanical suitability, etc., of a new product.

Accepted Answer

A)   Reactive beta test
B)   Alpha test
C)   Gamma test
D)   Pre-use sense reactionE) B) and C)
F) A) and D)

Question 9

_____ are short-term use tests that evaluate a product at selected external customer sites to determine if the product works free of bugs.

Accepted Answer

A)   Beta tests
B)   Laboratory simulations
C)   Gamma tests
D)   Internal alpha testsE) B) and C)
F) A) and B)

Question 10

Throughout the new products process, marketing people advise the new products team about how the product development under way fits in with the firm's marketing capabilities and the market's needs.

Accepted Answer

A) True 
 B)False

Question 11

Describe beta and gamma testing.

Accepted Answer

Beta tests are short-term use tests, at ...

Question 12

Initial reactions of product users are important, especially on service products.

Accepted Answer

A) True 
 B)False

Question 13

Beta test implementation can be done at any stage in the new products process as the product design is usually fixed before testing.

Accepted Answer

A) True 
 B)False  False

Question 14

Beta tests are generally preceded by _____ tests.

Accepted Answer

A)   gamma
B)   alpha
C)   pilot
D)   copyE) C) and D)
F) B) and C)

Question 15

If use testing would result in the product being second (or even third)  to market, most firms would:

Accepted Answer

A)   rush through a user acceptability test.
B)   accept the later entry in return for a guaranteed success.
C)   opt for immediate marketing.
D)   abandon the product as infeasible.E) B) and D)
F) None of the above

Question 16

The first stage of case-based research is _____ during which the developer interviews users to learn their expectations and how they will likely use the product.

Accepted Answer

A)   alpha testing
B)   pre-use sense testing
C)   investigation
D)   beta testingE) All of the above
F) None of the above

Question 17

Which of the following tests is the most sensitive?

Accepted Answer

A)   Simultaneous form of paired comparison test
B)   Sequential monadic test
C)   Singular test
D)   Side by side monadic testE) B) and C)
F) None of the above

Question 18

Sample size is primarily a function of what is being tested.

Accepted Answer

A) True 
 B)False

Question 19

Product use testing is also known as _____ testing.

Accepted Answer

A)   prototype viability
B)   concept
C)   market acceptance
D)   copyE) B) and C)
F) A) and D) C

Question 20

What are the various user groups available for product testing?

Accepted Answer

The user groups available for product te...

Exam 13: Product Use Testing

Which of the following is true of the use testing of a new product?

Correct AnswerverifiedShow Answer

In the context of product use testing, a degree of explanation called _______, includes just the information the customer will get when actually buying the product later.

Correct AnswerverifiedA

Makers of a building-block set for children put kids in a focus group room and observe how the kids play with the set. This act is an example of _____ testing.

Correct AnswerverifiedShow Answer

In a monadic test, the respondent tests a single product for a period of time.

Correct AnswerverifiedShow Answer

Which of the following is a disadvantage of mail methods over personal contacts?

Correct AnswerverifiedShow Answer

Beta tests are designed to tell firms about meeting customer needs and solving problems.

Correct AnswerverifiedShow Answer

Batch product should be used alone only if:

Correct AnswerverifiedShow Answer

Identify the use test that provides knowledge from initial reactions of users to color, speed, durability, mechanical suitability, etc., of a new product.

Correct AnswerverifiedShow Answer

_____ are short-term use tests that evaluate a product at selected external customer sites to determine if the product works free of bugs.

Correct AnswerverifiedShow Answer

Throughout the new products process, marketing people advise the new products team about how the product development under way fits in with the firm's marketing capabilities and the market's needs.

Correct AnswerverifiedShow Answer

Describe beta and gamma testing.

Correct AnswerverifiedBeta tests are short-term use tests, at ...View AnswerShow Answer

Initial reactions of product users are important, especially on service products.

Correct AnswerverifiedShow Answer

Beta test implementation can be done at any stage in the new products process as the product design is usually fixed before testing.

Correct AnswerverifiedFalse

Beta tests are generally preceded by _____ tests.

Correct AnswerverifiedShow Answer

If use testing would result in the product being second (or even third) to market, most firms would:

Correct AnswerverifiedShow Answer

The first stage of case-based research is _____ during which the developer interviews users to learn their expectations and how they will likely use the product.

Correct AnswerverifiedShow Answer

Which of the following tests is the most sensitive?

Correct AnswerverifiedShow Answer

Sample size is primarily a function of what is being tested.

Correct AnswerverifiedShow Answer

Product use testing is also known as _____ testing.

Correct AnswerverifiedC

What are the various user groups available for product testing?

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Beta tests are short-term use tests, at ...
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