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The goal of a humorous ad is to have consumers:


A) pause, remember, and act.
B) watch, laugh, and remember.
C) concentrate on the funny part.
D) ignore the musical element.

E) A) and D)
F) None of the above

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Music is effective at gaining a viewer's attention:


A) but often interferes with the person's ability to retain the information in the ad.
B) but interferes with brand and product recall.
C) and increases the retention of information in the ad.
D) and increasing the viewer's propensity to action.

E) C) and D)
F) None of the above

Correct Answer

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