Question 1

Responsible and cautious journalists will thoroughly question the methodology of polls before running stories about their findings.

Accepted Answer

A) True 
 B)False

Question 2

In network television, a prototype may make it on the air in the form of a(n) __________.

Accepted Answer

The answer of In network television, a prototype may make...

Question 3

Media Metrix measures Internet audiences.

Accepted Answer

A) True 
 B)False

Question 4

Procter & Gamble's market knowledge officer thinks there's a need to do more qualitative research relating to social media in addition to traditional quantitative data-gathering.

Accepted Answer

A) True 
 B)False

Question 5

Statisticians have found that a total of __________ people provides a reliable sample for 95 percent confidence with a 5 percent margin of errors in probability sampling.

Accepted Answer

The answer of Statisticians have found that a total of...

Question 6

The Broadcast Ratings Council

Accepted Answer

A)   surveys broadcasters.
B)   accredits ratings companies.
C)   rates television networks.
D)   confirms audience size.E) None of the above
F) All of the above

Question 7

PRIZM and VALS are both geodemographic measures.

Accepted Answer

A) True 
 B)False

Question 8

Match each concept on the left with its description/characteristic on the right.
-Quota sampling

Accepted Answer

A)   Respondents self select 
B)   Focuses on lifestyle breakdowns
C)   Each person has an equal chance of being chosen for a survey
D)   Prototype research
E)   Measures audience on a wide range of video platformsF)  Measures radio audiencesG)  Measures intensity and time spent with the mediaH)  Sample's demographics match the whole population'sI)  No broadcast ratings are collectedJ)  Identifies generational demographicsK) B) and D)
L) A) and E)

Exam 12: Mass Audiences

The Broadcast Ratings Council

Correct Answer
verified

Statisticians have found that a total of __________ people provides a reliable sample for 95 percent confidence with a 5 percent margin of errors in probability sampling.

Correct Answer
verified

Procter & Gamble's market knowledge officer thinks there's a need to do more qualitative research relating to social media in addition to traditional quantitative data-gathering.

Correct Answer
verified

PRIZM and VALS are both geodemographic measures.

Correct Answer
verified

Responsible and cautious journalists will thoroughly question the methodology of polls before running stories about their findings.

Correct Answer
verified

Match each concept on the left with its description/characteristic on the right. -Quota sampling

Correct Answer
verified

In network television, a prototype may make it on the air in the form of a(n) __________.

Correct Answer
verified

Media Metrix measures Internet audiences.

Correct Answer
verified

Exam 12: Mass Audiences

The Broadcast Ratings Council

Correct AnswerverifiedShow Answer

Statisticians have found that a total of __________ people provides a reliable sample for 95 percent confidence with a 5 percent margin of errors in probability sampling.

Correct AnswerverifiedShow Answer

Procter & Gamble's market knowledge officer thinks there's a need to do more qualitative research relating to social media in addition to traditional quantitative data-gathering.

Correct AnswerverifiedShow Answer

PRIZM and VALS are both geodemographic measures.

Correct AnswerverifiedShow Answer

Responsible and cautious journalists will thoroughly question the methodology of polls before running stories about their findings.

Correct AnswerverifiedShow Answer

Match each concept on the left with its description/characteristic on the right. -Quota sampling

Correct AnswerverifiedShow Answer

In network television, a prototype may make it on the air in the form of a(n) __________.

Correct AnswerverifiedShow Answer

Media Metrix measures Internet audiences.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified